UHCC Policy 2.211 Attachment 2


2.211 Attachment 2 - Social Media Brief

Social Media Project

Account Administrator

Purpose

Why are you establishing a social media presence?

Objectives/Goals

What do you plan to achieve with this social medium?
(Inform? Encourage dialogue? Share information?

What kind of information?)

Target Audience

Who will be reading and commenting on your social media?

Who are you trying to engage?

Execution and Maintenance

Who will establish the social media site? (Please provide full names with contact information, such as email address and telephone number.)

Who will be the administrator and maintain the site? (List all account administrators, one of whom must be a College faculty or staff member. Provide full name and contact information.)

How often do you plan to update it?

How will you make connection to the College’s web site?